Understand the concept of conversation. Receiving feedback from your customer is great, but it's up to you to respond back to them to open the door to discussion. Take the next step and talk to your followers! Figure out what they want, and let those needs guide development of future products and services.
Add in exclusive offers to people who follow you on social media accounts. Engage customers by providing them with something exclusive. For instance, you could hold a contest. Or you can add in a special discount for followers for a limited time. You can also make announcements only on your social media sites.
Until you develop you own unique style in the social media world, mimic the style of those that you admire. Look into what your competitors are doing, and copy their style until you figure out what is best for you. Find their social profiles and analyze the content they post and the specials buy twitter retweets they run.
Use email marketing along with social media. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. Tell people to forward your emails so that you can get as many people to see your content as possible.
Figuring out the basics of marketing in social media is imperative if you're building a company that you wish to expand. You must constantly strive to improve the marketing strategies that you use. An excellent way to start your journey is by using the above information.