If you want your site to be more appealing, include photos you have taken. Pictures help your site seem more approachable and user friendly. When the visitors seed that you spent more time putting together your site, they'll look forward to clicking on your next picture.
Know everything you can about your subject. If you're going to have a blog site or something similar, you have to be sure things are done to learn about that subject before posting anything. If you give customers information that's no good you may lose the readers you have. Knowing your subject inside and out is essential for a good blog or website.
Familiarizing yourself with Photoshop and using it from the very beginning of your web designing efforts can improve the results you achieve right from day one. Photoshop is a program that individuals new to website creation can use to quickly create professional level pages. Although a copy of Photoshop represents a significant investment, the time it will save you and the improvement it will make in your results can easily justify the program's cost.
Don't forget about Internet Explorer 7 and 8. Everyone loves to hate Internet Explorer, but the sad fact is that a large minority of internet users still use these old versions of IE. This creates problems for web designers, but there are things that can be done. Make sure you look at the very vexing "box model bug" that IE experienced.
So you have learned that web design is a viable way to make some good money if you are informed enough on the subject. The key is to remember that there are several ways to generate income through website building and depending on your goals, you should constantly be seeking different ways to capitalize on your abilities.