Include on the upper right hand portion of your Facebook page a "like box." Readers can easily "like" it and it will show up on their page. They don't even have to leave your blog to do it. You will increase your exposure if you make it easy for people to do.
If you're new to social media marketing and aren't quite sure how to develop your own unique style, bluff your way through it until you find a solution. Learn the techniques your competitors are using. Imitate these techniques and observe the results to learn which social media marketing techniques are most effective for your business. Look at their social profiles, check out their specials and discounts, and read their content.
Patience is necessary when creating a network through social media. You will likely not see overnight success. It has happened in the past, but usually it is by chance. If your profiles go viral immediately, that is like gold to your business and is very rare. Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.
As the article above lays out in detail, there are many different methods you can use to ensure social media marketing works for you. Establishing your business presence online is a simple feat if you know how to use these sites effectively. You don't have to have some fancy website in order to become a part of the social media world.